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W ORD OF  MOUTH OR ADVERTISING which is better , Mackinsey report on  customer Reference Says Consumers have always valued opinions expressed directly to them. Marketers may spend millions of dollars on elaborately conceived advertising campaigns, yet often what really makes up a consumer’s mind is not only simple but also free: a word-of-mouth recommendation from a trusted source. As consumers overwhelmed by product choices tune out the ever-growing barrage of traditional marketing, word of mouth cuts through the noise quickly and effectively. What is  WOM?   Word of mouth advertising ( WOM ) is the unpaid spread of a positive marketing message from person to person. It can take place directly using the human voice, or can be transmitted via any communicative means such as through the internet or via text message. WOM is a powerful promotional tool and should be considered as part of almost every business marketing strategy. The least powerful WOM message is neutr

It's a well known fact that Sony, a multinational conglomerate head-quartered in Tokyo, Japan, is one of the leading brands in the consumer as well as professional electronics market today. However, what is not widely known is how it all began. In this article, we’ll take a brief look at the company's history - it’s journey from the beginning to where it is today, as well as some its milestone products. The Beginning Around 70 years ago, in the year 1945, defense contractor Masaru Ibuka established a company called Tokyo Tsushin Kenkyujo"(Totsuken) , or Tokyo Telecommunications Research Institute . This was the time when the World War II had just ended. Ibuka’s firm operated from the third floor of the damaged Shirokiya Department Store (shown below) in Tokyo. Although the company mainly focused on radio repairs, it also came up with its own product: an electric rice cooker. Made by interlocking aluminum electrodes connected to the bottom of a wooden tub, the p