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SONY THE GIANT - BEGAN WTIH A ELECTRIC RICE COOKER

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It's a well known fact that Sony, a multinational conglomerate head-quartered in Tokyo, Japan, is one of the leading brands in the consumer as well as professional electronics market today. However, what is not widely known is how it all began. In this article, we’ll take a brief look at the company's history - it’s journey from the beginning to where it is today, as well as some its milestone products. The Beginning Around 70 years ago, in the year 1945, defense contractor Masaru Ibuka established a company called Tokyo Tsushin Kenkyujo"(Totsuken) , or Tokyo Telecommunications Research Institute . This was the time when the World War II had just ended. Ibuka’s firm operated from the third floor of the damaged Shirokiya Department Store (shown below) in Tokyo. Although the company mainly focused on radio repairs, it also came up with its own product: an electric rice cooker. Made by interlocking aluminum electrodes connected to the bottom of a wooden tub, the p